• Asmae Lemniei

    Thank you for visiting Lean X Consulting website.


    Lean X Consulting was founded in 2017 by Asmae Lemniei with the purpose to help corporates and startups that matter

    Accelerate, Transform and Innovate.


    Established players across industries are being disrupted by new, nimble and fast incumbents.

    Digital disruptions, new business models and exponential technologies are aggressively re-shaping the way we create and capture value.

    Yet disruptions are still at their infancy and the pace of change will keep on accelerating.


    Asmae is dedicated to helping her clients re-invent themselves and become hyper-relevant in these times of change.

    Lean X Consulting supports selected clients co-create & drive mission-critical strategy transformations and innovation programs that systematically generate tangible & measurable results while becoming future-proof.


    Asmae's direct, indirect clients and previous employers include: 500 Startups, Serco, Accenture Paris, Dubai Chamber

    BNP Paribas, BMCE Bank, Al Futtaim Group of Companies, General Electric, Bensouda Consulting, Sheraa, Startupbootcamp Fintech accelerator, Womena , Duval Union consulting, Engie, and UAE university to name a few.


    Four years after its inception, Lean X Consulting is now in its second phase of growth and is scaling its operations through meaningful partnerships and engagements.


    Together we can co-create a sustainable and abundant future!

  • Strategic Transformations

    "It's not digitization, it's transformation"


    A rewarding program that every company taking seriously its future needs to undertake. The goal is to not fall into the trap of digitizing the current value-chain. It is about adopting a forward-thinking approach to understand the future of the industry and co-designing a future-proof strategic transformation roadmap to stay relevant in these times of change. The main pillars of the transformation include:


    1. New-age digital customers's segmentation & experience

    2. Business models revamp & New Products/Services Launch

    3. High growth markets and disruptive competitive analysis

    4. Digital & Strategic organizational re-structuring, governance & Culture


    Corporate Innovation


    "There are foundations to fix and accelerations to not miss"


    Corporate innovation is the acceleration layer destined to propel companies towards their designed future. Targeting the dual dimension of inside-out and outside-in innovation (corporate venturing), corporate innovation projects are meant to identify, re-frame and anticipate the client's business challenges and set-up innovative solutions and programs to address them.


    Acceleration Programs



    Those are bespoke end-to-end or partial acceleration programs/curriculum for incubators and accelerators to enable a pool of selected startups to go exponential.

    Using different methodologies, market insights, in-house disruption frameworks and one-on-one advisory, the program is designed to be impactful, to-the-point and results-oriented.


    It's SUPER fun, powerful and it works!

    Edu-Entrepreneurship Programs


    Whether you are a university looking to provide an entrepreneurship curriculum to your students or a corporate craving to up-skill your employees on new ways of thinking, fresh perspectives and ground-breaking tools and techniques to solve your most pressing challenges, this custom-designed program is for you!




    Advisory for Startups



    Lean X Consulting provides strategy advisory services to startups through different collaboration models to support them in their growth. Services include market access support, investment readiness and scaling strategy advisory.

  • Public Speaking and Panels Moderation

    Corporate Innovation: Intra-preneurship Vs. Venture Client Model

    A discussion about corporate innovation strategies, startups garages, CVCs and disruption with Executives from AirBus, BMW and Sheraa.

    Forbes Digital Trends

    On the sidelines of a panel I moderated for Forbes Middle-East about Artificial Intelligence, i had the pleasure to share my views on what digital transformation really entails.

    Dubai FutureTech Decentralized

    In my interview at the Dubai FutureTech Decentralized conference, i had the pleasure to discuss about the future of emerging technologies and their enormous potential to advance humanity and accelerate societal change.

    What Makes a CEO Exceptional?

    @ 'Business is Personal' Podcast

    At the "Business is Personal" podcast, we discussed with Dr. Corrie Block, the challenges and opportunities CEOs face in this rapidly changing competitive and digital landscape. Check it out!

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